Capcom might just be the single most confusing company in videogames right now.

That’s right, more than Microsoft’s Xbox One backtracking, Nintendo’s WiiU bullishness, and Square Enix’s maddening attitude towards Final Fantasy, Capcom has managed to make their every business move so confusing, so baffling, that they’ve developed one of the largest hatedoms in gaming.

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There isn’t a news article about Capcom in existence that doesn’t have some commenter fuming beneath it about how it’s the worst company in existence ever and why did they kill Mega Man those horrible people. But I don’t think these people necessarily hate Capcom. It’s hard to hate a non-physical entity that exists to put out products for your entertainment, even when they aren’t always great. My best guess is that these people are, like me, completely and utterly baffled by Capcom, and are angry to see their favourite games caught up in the mess they’re making right now.

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Let’s start with the most recent red flag: PAX. At PAX last weekend, Capcom’s booth was only showcasing one unreleased game: Ace Attorney: Dual Destinies. There was also a photo-op area for the new Strider game, and then demos of games that have already been released. Some demos for games like Monster Hunter 3, which came out in March. It’s strange, but it makes you think. Capcom’s marquee games right now are Ace Attorney and, judging by the amount of advertising still going on for it, Ducktales Remastered. Nothing against either of those games, especially not Ace Attorney since I love it so, but two digital only, niche titles don’t seem to spell out “marquee game for one of gaming’s giants” do they?

Meanwhile, Keiji Inafune, former head of R&D at Capcom and creator of Mega Man, announced a kickstarter for his new project, Mighty No. 9. To spare you the finer details, No. 9 is essentially Inafune making a new Mega Man game now that he’s left Capcom and no longer has access to his character. Inafune left Capcom while two Mega Man games were in development, both reportedly eaten alive by executive meddling, and cancelled soon after Inafune departed from the Company.

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But now that the Mighty No. 9 kickstarter is already funded and hitting stretch goals left and right, I imagine Capcom isn’t so pleased about cancelling those games. I imagine they’re wondering why they didn’t let Inafune make the Mega Man he (and the fans) wanted.

That or they’re still busy putting out other PR fires. Between Devil May Cry fans getting up in arms about the recent reboot, causing the game to miss sales expectations (one million copies isn’t bad, but it seemed like the game was worth a lot more to Capcom), and Resident Evil 6 hitting 4.9 million copies and still being considered a financial disappointment, Capcom is preoccupied with corporate schizophrenia. They can’t seem to decide what company they want to be.

Capcom, pictured here about to do battle with Capcom.

Capcom, pictured here about to do battle with Capcom.

Capcom wants to be like Activision, taking massive risks by pumping huge amounts of money into huge games and getting to call 4.9 million sales a disappointment. Capcom also wants to be like the more fiscally responsible Aksys games, relegating riskier propositions like a western release of Ace Attorney to digital only. But Capcom also wants to be like Atlus, releasing the previously digital only Ducktales Remastered in a limited physical edition with goodies inside the box. Of course, they also want to be like EA, taking risks on smaller games like Remember Me and making them big under Capcom’s umbrella. But then they also want to be like Nintendo, and rely on their classic staples by rereleasing old titles on every digital platform under the sun. And finally, they want to be like Capcom of the ‘90s, releasing minor updates and closely related sequels to Monster Hunter and Street Fighter for as long as people keep buying them.

But none of these companies MOs really fit together in any cohesive way. Especially when your company isn’t doing so well, financially speaking, and you’ve just suffered significant layoffs, like Capcom has.

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And what’s on the horizon for Capcom? Dead Rising 3, which, if its showing at E3 is anthing to go by, is trading off on the series’ trademark humour and zaniness for grim, gritty and brown, presumably to turn a once decently performing series into a next gen cash cow. It’s not a bad move for the company, since it’ll probably fall more in line with current popular consumer taste, but doesn’t bode well for Dead Rising fans, who seem to just want more servebot helmets and mega busters in their million zombie death carnivals thank you very much.

If I was Capcom’s PR, I’d be seeing a feast of good publicity just around the corner. With the company (seemingly) strapped for cash, reusing the Resident Evil 6 engine (which must have cost a fortune) and the DmC engine (which was 100% solid as a Devil May Cry game) for lower budget, back to basics games for each franchise seems like it would kill four birds with one or two stones. Fans would get their franchises back to normal; Capcom would release highly successful instalments in their marquee franchises, and make a nice profit off reusing assets from two underperforming games. I understand that fan desire isn’t enough to get games greenlit, but this seems like an obvious chose to (an admittedly outsider) me.

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So what happened to Capcom? Just five years ago, they reinvented and revived the fighting game genre, turning Street Fighter into a serious franchise again and putting fighting games on everyone’s mind. Ten years ago, they created some of this generation’s most popular genres; the third person shooter with Resident Evil 4, and the third person action game with Devil May Cry. Twenty years ago, Capcom invented modern fighting games in the first place, and before that, codified the template for a side scrolling action game that wasn’t Mario. Now, they’re releasing bloated, broken Resident Evils, shutting down any Mega Man related project that might make it past the greenlight stage, all the while finding new, contradictory ways to baffle fans.

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Ace Attorney not receiving a limited physical release while Ducktales does makes a little bit of sense, considering Ducktales will sell more in a week than AA5 probably ever will, but still leave Ace Attorney fans in the cold. A $60 dollar limited edition with a soundtrack sold exclusively through the Capcom store would probably even make its money back at this point. Similarly, after touting that Mega Man Legends 3 will have unprecedented fan input on design decisions, Capcom cancelled the game, and never released the paid beta/demo. I have to imagine that making back any money on a cancelled project would be a high priority for a company that seems as down as Capcom right now, and releasing the demo on the 3DS eShop for 10 bucks would recoup something. And something is always better than nothing.

Honestly, what I think is happening to Capcom is what’s happening at every major Japanese publisher right now. The West has fully taken over, and these companies are struggling to find relevance now that they can’t just take being the mainstream for granted anymore. But Capcom’s the one that’s receiving most of the hate. People have totally given up on Sqaure Enix, and Nintendo will always have its diehards, but they always come back to hating Capcom. I’m not sure why. My best guess is because Capcom was one of the few companies that always had titles that appealed to the west. Games like Mega Man, Resident Evil and Street Fighter caught on in the west in a bigger way than Final Fantasy or Castlevania, and occupy a pretty big place in western gaming culture. People hate Capcom because they care about those games, and the longer Capcom spends confusing the living hell out of everyone, the longer we have to wait before seeing them get back to form.

I just hope they get back to form at all.

 

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